The first step in hiring a professional freelance writer is deciding that you need one.

You may hire a writer to create a press release to announce a new business, event, industry change or new product. Your project may be an article, a fiction or non-fiction book, website content or advertising copy.

If your website content is disorganized, full of errors or mindless, your potential customer most likely will be on to the next site before you have a chance to convince them your product is best.

If your press release lacks clarity and all necessary pertinent information, people will not get your message. The same is true for an article in a trade journal, a professional profile or a newsletter. The right words in the right place at the right time can help make the difference between success and failure.

Many companies and individuals willingly spend thousands of dollars on website design, but refuse to spend even a couple of hundred on developing professional content.

A study showed that of users' first three eye-fixations on a page, only 22% were on graphics; 78% were on text (Jakob Nielson 2000).  So, apparently words count.

Investing in quality website content may be the single most cost-efficient way to keep people on your web site.

You have one shot to garner due consideration.

Once you have decided you need a professional writer, how do you choose the one to work with you? The writer you need will treat your project as his or her own, communicate well with you and not stop until you are satisfied with the product.

A good professional freelance writer enjoys working with people, has insight on how to ask the right questions and likes putting together a great story, whether it is about a person’s accomplishment or a new product. Every piece of writing deserves to be completed excellently; above and beyond expectations.